portfolio/portfolioDettaglio?id=245&sf_culture=en&slug=boscaini-scarpe-social-branding-web-presence

Boscaini Scarpe
Social Branding & Web Presence

What we did

We make the shoes become icons for the Christmas gifts destinations. For example: the sneakers symbolised the right present for a boy, the high heels the one for a girlfriend.

And then, for the sale campaign we talked to sirs (“Be a man, go to Boscaini”), madams and guys (Easy, bro: there's Boscaini).