Codive
Farm Insurance Campaign
Talking about:
- Adverising Campaign
- Creativity and Communication
- Service Campaign
copiaincolla is:
- Advertising Agency - Verona
Farmers but also future growers
It’s hard to believe that, but people who work in their farms, don’t think about the idea to insure their harvests, cattle and buildings against damages caused by environment or illnesses. We discovered this thanks to Codive project and we understood we had to open farmer’s eyes.
Save your future and your harvests
We found the perfect way to replace “Save Your Bottom” with a politer expression: for the written expression we changed the word “Bottom” (in italian “sedere”) with “harvests” (in italian “raccolto”); for the picture we drew an apple with a bottom form.
So the result is “Save Your Harvests”, in order to spur farmers to insure their goods.
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