portfolio/portfolioDettaglio?id=241&sf_culture=en&slug=ciccarelli-radio-commercial-for-pasta-del-capitano

Ciccarelli
Radio commercial for Pasta del Capitano

Talking about:

  • Advertising Agency
  • Product Communication
  • Advertising Campaign
  • In-store Communication

 

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copiaincolla is:

  • Advertising Agency - Italy

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Somebody is brushing his teeth at the supermarket

The creative script takes off from this strange point. We created this commercial - and RadioCinema was our partner - trying to capture the minds of people in the supermarkets in wich the campaign was transmitted. We made it with the sound offect of a man brushing his teeth. That was the best premise we could make before telling people that we wanted to suggest them the Pasta del Capitano toothpaste.

Here you can play the Italian version:

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