Loacker Remedia
Press Campaign for Rescue Night
Talking about:
- Advertising Agency
- Creative Communication
- Press Campaign
- Brand Advertising
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- Advertising Agency - Italy
Who is Loacker Remedia
Loacker Remedia is a global leader in the production of plant-derived drugs.
What is Rescue Night
Rescue Night is a product based on Bach Flowers to help sleep.
What we did
Behind this work were different things. There was the slalom among the legal constraints that have always characterized the communication in the pharmaceutical field; there was a clear indication of the client on the search for an essential creativity. The campaign was to be a picturesque setting of the product without risk even for a moment to take itself the protagonist of the scene. Hence it arose the creative idea.
The product ensures a happy rest thanks to the action of the Bach flowers, beguiling body and spirit, eliminate stress, and the rhythms of the day just ended. So the warm and soft bed waiting to fulfill your sleep. Awakens the desire to go to sleep, to rest for a full rest, relax - but relax seriously - for a few hours.
All picture devoted to blue - the color of the night - so as to leave the spotlight all product. The headline makes it clear from the beginning the flight of thoughts to leave the field open to the most pleasant of refreshing sleep. A campaign out of some of the major national newspapers female mold.
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