Hawk
Market penetration Campaign
Talkin about:
- Advertising Agency
- Creative Communication
- Digital Campaign
- Brand Advertising
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copiaincolla is:
- Advertising Agency - Italy
The market has a leader named Cat
Hawk wanted to make people know their car-wash pumps have the same quality of the Cat ones.
We created a campaign comparing those two brands: Cat as a little and pretty cat; Hawk as something who has less lifes than Cat. The important thing is that the only Hawk life is neverending.
A powerful communication in ralation with the usual adv - with cars and girls - you could find through the car-wash market.
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