Tonkita
Silenzio, va in scena il pulito
Talking about:
- Advertising Campaign
- Creative Communication
- Brand Image
copiaincolla is:
- Advertising Agency - Parma
Tonkita, the italian broom worldwide
In Italy Tonkita is surely the first synonym of the word “broom”. This trademark buit his appeal and reputation during the postwar period when people rebuilt their houses brick by brick. In that circumstances people discovered the pleasure of their homes.
Arix Group, owner of Tonkita, wants to discover again this pleasure. For this reason the purpose is to give again to Tonkita her role of uncontested queen of the domestic care.
A star on the most clean stage
The creative choice was clear, we had to show the role of Tonkita as an undisputed star. But it’s a star used to burst on the scene of a cleanliness worthy of applauses.
The broom is traditionally the queen of the whole production of Tonkita but the role of clean star is not enough. It’s even its own curtain opened on the performance of cleanliness.
Only a broom
Our client was astonished because the excellence of Tonkita has been expressed thanks to the essentiality of the picture of a broom: the broom is the only one subject on the scene, but the final result is really unexpected.
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