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Lactogal Plus - Web + Print Campaign
Talking about:
- Advertising Agency
- Creative Communication
- Press Campaign
- Brand Advertising
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copiaincolla is:
- Advertising Agency - Italy
Creativity and coordination
Behind this work there have been two broad dimensions. One tied to a purely creative work and the other a dedicated to the organization tools that could work isolated and also coordinated.
The creativity
Useful to convey the content to magazines dedicated to new mothers. It was important to inform and to make people understand the benefit provided by the product, but avoiding to go into too much technical information.
The thing that interests a mother the most is her new born baby; the second thing that interests her the most is nourishing him well to grow well.
We wanted that the tone of the communication was not trivial. We wanted a not obvious picture (this is why the baby is from the back). We wanted to be very direct (so there are very few elements and the headline scheme is simply the double couple feed-milk/ feed-baby).
The coordination
In this case we made sure that the same brand image guide used on the pack could became even more, and that its message could live on multiple commercial tools.
So we create a communication system declined in the store (with product displays), declined on information material (with an explanatory flyer), declined on web banners.
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