Biofutura
Product Web Presence
Talking about:
- Digital Communication
- Web Agency
- Web Site Project
- User Experience
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Pharmaceutics and Communication
On this topic we could spend endless chapters talking about communication standards in the pharmaceutical field, product categories for which some communications but not others are allowed.
We make it short: creating messages promoting medicines is not easy. We did it more than once, showing that a good idea can reserve unexpected spaces for creative and effective communication.
The Website
Here the most important need was to organize contents and inform customers about the differences between the different products of the same brand.
We worked on the site structure and on the usability. How would it be clearer? To subdivide products in this or in that way? And legally, could we say this or that? The answers led us to the solution.
The landing page
Unlike the website, the landing page has a shorter life. Its presence online is linked to the period where there is exists a greater spread in a specific type of cough. The shorter timing and the possibility of linking to the website to relate to any further information led us to dedicate more attention to the impact of a creative message.
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