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Okite
Campaign Web Site

The introduction of innovation

Okite wanted a communication plan that could launch on the market an innovative product for the company. It’s a clear step forward towards a design and production evolution: for the first time the trademark is joined to other two famous brands in order to offer a perfect finished product.

The need to speak to end users and architects

Total look means a total design that doesn’t need further additional elements.
The important thing was to speak about these products to end users and architects just before significant international expositions such as Salone del Mobile and Fuorisalone.

A mini web site to show the variety of configurations and Okitecture

The idea was to create images that could show to end users and architects the exclusive value of products and their design features.
Thanks to a special program, users can choose many configurations and combinations of products.

The result is the new trademark Okitecture that comes from the connection between Okite and Architecture, in order to explain to architects their “fast track” for the contact with the brand.

 

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