Social Engagement and Spuma di Sciampagna: a story by copiaincolla

Cheers with Italsilva

It just ended the communication tender that saw as the protagonist Spuma di Sciampagna's brand for the new design of the Facebook fan page. Among the restricted group of communication agencies called for a strategy, the winner is the new editorial plan realized by copiaincolla, whose ideas have convinced the head of the company.

The strategy studied by the creative agency has fully centered the requests of the brief: a communication that could increase the fan base and that could increase the engagement too in order to retain existing customers and in order to attract the new ones. How to do it?

To convey the brand values and enhance the products for the care of the house and of the person, the contents were made after a careful analysis of the target: women aged 25-64, the younger one always ready to welcome new and fresh fragrances and products, the most agé ones always "involved" to domestic purchases and always linked to tradition, quality and elegance of the brand.

The most effective strategy: giving a female voice to Spuma and make it become a true friend who could recommend a product without putting it in the foreground, but doing it as just a friend can do. A friend who knows women, their busy schedule, their characters, their interests.
Content created, the agency has planned the creativities by analyzing budgets, data analytics and by studying the interactions of daily management.

For an effective social media marketing, communication and women support.