Tartufone Motta again with copiaincolla for the Easter social campaign 2017

After the Christmas web series, the Easter social campaign 


On social networks, the Christmas season for Motta (Bauli Group) have been a success: the web series "#ILikeTartufone" and the management of the Facebook fan page and of the Instagram profile reported strong engagement with users that has led even the recurrence Italian cake on the first place among the most loved social brands of the sector, according to the ranking by Blogmeter.
The video advertisement, however, was fourth in the Best Five of the popularity of Youtube about the Christmas advertising 2016. A real success. Indeed, a huge success.

So, Motta decided to do with the agency even the web campaign during the Easter month. The fan page has started to publish post on March 21 in an irreverent key, with the same tones and personalities that marked the first round. 

And if Christmas "I like Tartufone" was the admission of an unmentionable secret, at Easter is a real encouragement and also a kind of warning: "At Easter do not break eggs."*

*It's a pun that stands for "breaking balls", in addition to the opening of Easter eggs.
So, at Easter don't buy Easter eggs, buy this Easter cake. And again, don't get on nerves to anyone, it's Easter!