Tartufone Motta and copiaincolla, together again on Facebook

Tartufone Motta and copiaincolla together again for the Easter Facebook campaign

The Bauli Group brand reconfirms its partnership with the communication agency copiaincolla for Easter. After the success of the Christmas digital campaign, creatives have designed and built a new creativity for the most transgressive cake of the world.

A creativity put into practice with an editorial plan full of the most varied content, but always coherent with the brand and its personality. Content to enhance the product, anti-traditionalist content, seasonal content. The only common denominator: irreverence.

Rule number one remains the interaction with users to increase the social engagement and to create a growing feeling around the brand.

A communication designed for Facebook and Instagram channels, a campaign designed to launch an exhortation that leaves no doubt: "At Easter, do not break eggs"*.

*It's a pun that stands for "breaking balls", in addition to the opening of Easter eggs.
So, don't buy Easter eggs, buy this Easter cake. And again, don't get on nerves to anyone.