copiaincolla UP for SoundTaste E-commerce

Talking about:

Communication Agency
Data Analytics
E-commerce Analysis
User Experience

copiaincolla is:

Advertising Agency - Italy

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The data analysis to go UP

UP is made in copiaincolla, made for SoundTaste, producer and distributor of food and wine. For the company and especially for its e-commerce. UP (User Profiling) is a project that the agency uses for the data analysis of website and online store. Users Profiling is useful to understand user behavior and site navigation psychology. Who returns to the site? Who does not? Why not?

UP is essential to explain to companies that the online display of a site is not enough to make it work for always good. They need checkups, analysis, exploratory surgery. To make the most functional navigation experience.