copiaincolla is the new Spuma di Sciampagna's social agency

Today Digital and the new make-up of Spuma di Sciampagna

Today Digital wrote about the social media management for the brand Spuma di Sciampagna won by copiaincolla after the tender

Since March 1st, Italsilva company has entrusted its brand Spuma di Sciampagna in copiaincolla's hands. After the tender between agencies, the strategy which convinced the leaders of the company was copiaincolla's one: the communication strategy has been designed around the brand and around the target, women: modern women, women tied to tradition and all those who recognize in Spuma's products signs of historicity and quality, femininity and elegance. Also the voice behind Spuma di Sciampagna had to be a woman, a friend and counselor, always able to find a solution to daily events through the use of its products, and also no.

A communication designed to create engagement through interactions with users, studied to convey the brand's DNA and to enhance the product, designed to bring potential consumers and retain the present.

A social media plan full of feminine flavour.