Engage about the tender for Icam won by copiaincolla

First one tender, then two campaigns

The communications agency won the tender announced by ICAM chocolate: the challenge was to design two press campaigns, one for the foreign market and one for Italy, and they both had to show the values of the company.

Agostoni is the family that for 70 years has been conducting the activity with passion, for three generations, since the chocolate was still a luxury for few people, up to a present in which it is exported worldwide.

So, for the national market the agency has developed a “family project”, a project that wants to say: "this is us, we are who we are for 70 years and we will continue to be so, united and passionate."

But Agostoni is also the family that provides the great master chocolatiers the matter to work on their creations, which wants to provide them with the excellence of Made in Italy and who wants to take that around the world.

And so, for the foreign market, the agency has chosen a concept that could speak of the whole made in Italy: the Italian art has always been studied and admired; the art that chocolate artisans create modeling it.

Click here to read the history of this project.