rassegnastampa/rassegnaStampaDettaglio?date=2017-01-10&id=105&sf_culture=en&slug=blogmeter-s-analysis-tartufone-motta-by-copiaincolla-is-the-best-engagement-strategy

Blogmeter's analysis: Tartufone Motta by copiaincolla is the best engagement strategy

Talking about:

  • Adv Commercial
  • Digital Campaign
  • Online Advertisement
  • Social Media Management
  • Successful Social Strategies

 

copiaincolla is:

  • Advertising Agency - Italy

 

Tartufone Motta at the 1st place on social media for engagement 

Analysis of what? Of brands performances on social media. In December the focus was the world of Italian Christmas "Panettone" and "Pandoro". The analysis has researched the brands that have reached the Top for interaction and for number of fan on social network such as Facebook and Instagram.
The fan pages managed by our agency gained the 1st place on Facebook and the 5th on Instagram, among the 5 Top Brands selected.

What has been done

Starting from the web series created by the same agency, the digital content were many: from backstage posts to those of the commercial product, from the answers to each comment  up to the Christmas celebrations anniversaries.

A social media plan that goes far beyond the creation of #AMePiaceIlTartufone video campaign, the narrative concept that guided the entire social path.

The "irreverent" interaction between the voice of Tartufone and users has given a total of over 30,6K.

Here the entire digital project by copiaincolla for Motta

Here the Facebook fan page and Instagram profile.