Bustaffa
Tosellina and Spalmabile della Nonna packs
Talking about:
- Pack Project
- Product Packaging
- Communication Agency
- Product Advertising
copiaincolla is:
- Advertising Agency - Mantova
Food Packaging and Creativity
Is the food packaging a synonymous of creativity? Trick question.
When we plan graphic designs and pack designs for the foodstuffs packaging, creativity mustn’t hide products. But it mustn’t even disappear at all. Creativity could be identified as a synonymous to say “to whet the appetite”.
Communication to whet the appetite
We say that “appetite comes with eating”, but sometimes it comes before, while watching.
So it’s simple to understand that a foodstuff packaging must lead to be hungry and to feel like tasting.
So, after the study for the right food preservation and other rules, an advertising agency must concentrate her project on the creation of an appetite sense. This is what we have done in this case.
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