Samurai
Sales Folder
Talking about:
- Brochure Buyer
- Company Communcation
- Advertising Strategy
- Commercial Tools
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copiaincolla is:
- Advertising Agency - Italy
Those who buy because you buy
A communication designed for those who must choose whether or not to purchase a product to sell to their clients. In very simple terms this is the mechanism behind the large distribution system, the big supermarket chains.
They are called buyers and they are the people who work for supermarkets insignias, choosing what to put on the shelves of its stores.
The project, in a nutshell
We have joined Samurai for the design of some tools to win the trust of buyers. Things to know:
- We created a title - Samurai, on the table since always - to strengthen the personality of the brand and its long tradition.
- We told the advantages that the product offers to consumers: safety but above all imagination. Products that tickle the desire to create something in the kitchen and to share them at the dinners with friends.
- We stressed the direct benefit for the supermarkets: Samurai products are beautiful to look and of superior quality to competitors.
The message, in short
The essence of this tool was to convince about the quality of the products and of the Samurai brand. To understand that that goodness is reflected in the direct interest that consumers demonstrate and the advantage for the insignia to host a value that the consumer wants and, therefore, will buy.
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