Orkestra
Companies Association Naming
Talking about:
- Advertising Agency
- Name Study
- Naming
- Brand Communication
copiaincolla is:
- Advertising Agency - Mantova
An international and italian name
The fundamental idea of this group of companies that work in the industrial press and covering area, is to convey the idea of the italian quality worldwide.
They needed a name that could be understood all over the world in order to transfer these contents and pictures, but it has also to refer to Italy and its quality.
Orchestra with k
Orchestra is an italian word that is present also in the english vocabulary: English is the international language and so orchestra is a word that everybody can understand. Orchestra means something pleasant and it's an agreeable result of the perfect coordination and multiplicity of instruments: it means to have a good organization to produce something with a great value.
We chose this name for this group of companies for this reason, because an orchestra can be identified as a synonymous of good italian quality.
The importance of sound, pronunciation and originality of the name
We used “k” instead of “ch” for two main reasons: we wanted to make the pronunciation easier for foreign people and we wanted to give originality to the name, that is customized and less imitable.
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