copiaincolla
"Chi li ha visti?" Campaign
Talking about:
- Advertising Campaign
- Viral Video Making
- Digital Engagement
- Creative Communication
copiaincolla is:
- Advertising Agency - Mantova
We had been kidnapped
It was a campaign that wanted to show the creative and strategic power of copiaincolla communication.
It was a 6 months project full of DEM, teasers, digital, marketing videos and engagements.
The fist step was a written text we sent to selected receivers (clients and potential clients): an article stripped from a newspaper that talked about the disappearance of 15 copiaincolla advertising agents.
This article was posted also on the agency Facebook page and it immediately involved marketing managers and admirers in the research of these advertising agents.
The audience wanted to know the truth
We created also a campaign site and it was the aggregation point for curious fans. This website increased people interest about this creative thriller week by week; many users interacted with games and clues and they wanted to get before to understand the case solution.
We published also 2 teaser videos on chilihavisti.com, on the agency Facebook page and on copiaincolla youtube channel. The main characters of these spots were the 15 advertising agents.
The I.D.E.A. was found in the end
In the last video a scientist revealed that he kidnapped the 15 advertising agents in order to take a sample of the I.D.E.A. particle, the human creativity gene.
We sent these samples to some receivers together with a white small bar in order to test (spraying the sample) the generating power of project communication.
A happy ending for happy new communications.
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