Centostazioni - Ferrovie dello Stato
Brand and logo
Talking about:
- Advertising Agency
- Logo Design
- Brand Strategy
- Graphic and Design
copiaincolla is:
- Advertising Agency - Milano
The creation of a project
Centostazioni is a society of Gruppo Ferrovie dello Stato Italiane that deals with management, optimization and upgrading of the most important railway stations of Italy.
Centostazioni asked copiaincolla to study a new logo for Formula T, a project that gives the possibility to companies to have a temporary label-store in the italian main stations.
Which was the aim?
The aim of this new logo was to give an identity to the project.
This goal was reached thanks to copiaincolla’s choices during the graphic design.
How it has been created?
There are three shoppers (it’s clear the reference to the idea of selling something) placed side by side and overlapped so that on the biggest one we can see a bigger T, the same we find in the logo Formula T.
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