portfolio/portfolioDettaglio?id=238&sf_culture=en&slug=bustaffa-brand-identity-strategy

Bustaffa
Brand Identity Strategy

There was a brand (and a mascot) looking for its own new identity

The adventure leads you to an happy ending: it (they) found the communication strategy that had that identity.

Bringing the brand identity to audience. Even with a giant puppet.

The communication project involved press advertising and event designing. Each event projected with a different mood and a different range of brand stuff to be given for free. Each event with the mascot come real and pleased to meet kids and to pose for picture with them.