Mi Scappa un'idea - Mantua Creativity Festival 2011

The beginning

We thought about Mi scappa un'idea because we wanted to leave our mark on people during the first edition of Mantova Creativa (it's a festival that makes people discover the world of agencies and professional that work with creativity).

So we thought about the idea to open again the ancient and beautiful public underground bathrooms in the city centre, that have been closed for more than 50 years.

And then we got carried away

We thought about these public bathrooms and we thought also about the idea to tell people what is the meaning of creativity for us, and so for this reason this event was born.
During this event, visitors saw for the first time an unexpected place that however has ever been in one of the most attended road of the city.

We found a metaphor to explain that creativity means to see things with a different perspective.

To watch everyday things with “never eyes”

It sounds like a weird sentence but it's what copiaincolla does everyday and for this reason we made 3000 people experience our creativity.