Self Promo - Buon Navale, copiaincolla misspelled the Christmas greetings 2014
Talking about:
- Advertising Agency
- Creative Communication
- Christmas Campaign
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We wished a merry Christmas with a mistake
We had to apologize to people who received our wishes and so we attached a letter:
Dear Client,
we are really sorry for the inconvenience.
The adv company copiaincolla.com srl does apologize for the awkward mistake that influenced negatively the realization of the gift in this packing.
We trust in your Christmas mercy, we guarantee we usually write right consonants.
Merry Christmas, from the whole staff.
Best regards
Copiaincolla CEO
It was “Buon Navale” with “V” instead of “T”
And so the Christmas spirit was linked to the sailors’ one. We realized a gift that could get together a Christmas garland and a life belt, an object that could join the figure of Santa Claus to that of an old salt.
The project making of:
A gadget that is designed and assembled in our company
People liked it just because it was wrong.
The unexpected is the right way an adv company has to go along and we showed that during the Christmas wishes.
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