Self Promo - Banana zip, a communication story 2007
Talking about:
- Advertising Agency
- Creative Communication
- Brand Storytelling
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A book that seems for babies...
...but in reality it's dedicated to adults, precisely for our potential clients.
The title was “the real story of a fantastic communication” and it has to present copiaincolla as the greater advertising company.
We wanted to tell an example of communication brand
We took an unoriginal product (for example a banana, that is the same from New York to Beijing), we designed a new originality (for example the possibility to peel it in a new way, with a zip) and than we created a story around the product and an image that could catch the attention.
A story that comes out of pages
This book wants to catch and involve the reader.
The way we have to catch the audience attention like nobody and to reach its mind is to go beyond levels and limits of the communication.
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