Self Promo - Copiaincolla moving, the creativity never stops 2009
Talking about:
- Communication Agency
- Creative Packaging
- Creative Promotion
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Dynamism is an empty word, unless...
...unless you think about it seriously and you put it, together with each component of the company, on a trampoline and you show with actions that you are ready to take up the challenge.
...unless you catch it and you put it on thousands of little bottles of soap ready to become light bubbles. Bubbles are useful to represent the metaphor of the creative idea that is something attractive but also fleeting, something that has to be always renewed.
...unless you have to move really, perhaps in a new office.
A press campaign and an object, everybody is on motion
copiaincolla is on motion was the claim of the campaign created that year for its self-promotion.
This comes from a specific need: we had to communicate the immediate transfer of the head office.
An agency on motion, precisely.
Bubbles and bubbles, we don't want to tell stories
It's simple and creative, incisive and fleeting. The box is sharp-cornered and the bubble is round and soft. Apparent contradictions of the creative work are exactly there, joined in an object that wanted to show the agency atmosphere to other people.
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