selfpromo/selfPromoDettaglio?id=11&sf_culture=en&slug=l-intervallo-the-advert-game

Self Promo - L'Intervallo. The advert game 2008

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Advertising always charms because it's able to excite deep emotions with a great simplicity but also with simple masterpieces. It's able to make people laugh and think but also to touch and involve them. It's able to speak any language, at any level.

Claims, jingles and speeches of the most famous ads become a part of the general vocabulary and they survive through generations.

Advertising is not a game. Or is it?

Why we don't create a game about advertising? We live and work with advertising, so why not?
“Intervallo” (that in Italian means commercial break) is a board game totally designed by our agency. It's a classic quiz game with a board, pawns and squares. Each player starts from a square and they have to answer questions about famous ads.
People that guess answers can go ahead towards the winning post.

A board game

Our agency designed pawns, thought about questions, drew the board and defined rules. Than we gave it to potential clients, new clients and visitors. Its success is significant after so many years.

The game keeps charming and showing that quality advertising stays on people's mind.

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